Lissette Calveiro September 2017.jpg

About LC

I am a millennial public relations maven by day, and freelance wordsmith by night. I am driven by a passion for storytelling, culture, community and personal wellness. I am defined by my optimism and a fierce curiosity to learn about new people, places and ideas.

Currently, I'm flexing publicist muscles at Havas Formula while contributing to publications including Huffington Post, Elite Daily and Thrive Global. With a pulse on industry trends, I work to secure national and regional press coverage while building relationships with key tastemakers. I have also served as a bilingual spokesperson with more than a dozen national and regional press appearances to-date. My writing affairs mostly lie in the lifestyle space, talking current trends, life lessons, advice for millennials and a few of my favorite things.

A multicultural communicator, I have implemented strategic media plans for clients and increased visibility for brands across diverse genres including: consumer tech, general lifestyle, hospitality, culinary, entertainment, government relations, beauty, and nonprofit companies. I am a graduate of Florida State University with a B.A. in Public Relations and Leadership Studies.

Born in Miami, Fla., I was raised in an Cuban-Ecuadorian home and later transformed into a die-hard New Yorker. I like to say that my heart always belonged to New York City, but I had an extended love affair with the warmth of sweet ‘ol Florida.

When I’m not behind the computer or the camera, I enjoy writing, flipping through news channels and discovering new places to vacay or stay-cate. This site is curated with professional milestones, nuggets of millennial advice, favorite and not-so-favorite moments, and the ramblings of being twenty-something.

My mission in life? Using communications as a vehicle to advocate for, and uplift, people, ideas and movements.