The Influencer Platforms Every Micro Influencer Should Sign-Up For

When I talk about influencer marketing to up-and-coming influencers, one of the most common questions they have is how to get paid. Of course, if you’re using the platform to build your personal brand you definitely want to find ways to monetize it. There are a ton of tactics to this (a full guide to come later!), but here’s one that’s an easy proactive step you can take toward starting to make a paycheck for creating beautiful and engaging content.

While my first brand deals came directly from a brand through a relationship or strategic way of pitching myself, one of the most streamlined ways to start getting paid deals is joining influencer marketing campaign platforms.

These types of platforms work with brands to manage influencer campaigns through the people who are signed up on their network. Translation: you - the content creator - signs up and waits to be a “fit” for a campaign and then works with the platform to create, deliver, publish and report on a partnership. Many of them are also super easy processes from being briefed (told what you need to do) through payment in a jiffy! These are best fit for influencers with under 200,000 followers, as many times after that size you can work with an agent to get you high-paying gigs at the same speed.

There are many brands that I love from both using as an influencer and using as a brand person, but I’ve rounded up a few favorites based on what I consider their specialty.

Lifestyle Voices: Collectively

If your specialty is in the general lifestyle space - from shopping to apps and home tips - then this one is for you. Collectively wins for me in their recruitment through reporting process. You get opt-in surveys to share more information when you’re flagged as a potential fit for a campaign. Later, if you are selected, you get all the information you need clear and upfront. Their brands have mid to large-sized budgets, so it’s always fair compensation. And if something came in under your rate, you can negotiate with a ~real person~ on the other side of the screen. Finally, once you’re actually working with them they send very in-depth briefs that inspire you to create high-performing content for your partners.

The Nano: Obviously Social

This platform basically invented the nano influencer - check out this New York Times article about them - which is a content creator that sits in the 1,000 to 10,000 follower range. They have a wide range of major, major brands (I have worked with Google multiple times) that are looking to tap smaller influencers mostly in exchange for product and their reward system: virtual corgis! The more of these you collect, you have opportunities to earn gifts and cash from the platform. They have a super clear briefing process and a dedicated project manager to help you along the way. As of late, they’ve been paying influencers cash based on program and audience size as well as giving opportunities to earn money selling your image rights for a brand to reuse.

Fashionista, and Some: InfluenceHER Collective

Ever read Her Campus? This is their Gen Z influencer platform. Now, Gen Y (me!) is also always welcome, though some campaigns may require you to share audience insights to see if you have a Gen Z following if the campaign requires it. Many of the brands sit in the fashion & lifestyle space, though there are also some really cool campaigns with major conferences and lifestyle brands — there was a New York Times collaboration recently! They also have one of the best communities for influencers to connect with other creators and learn tools to growing their influence and digital presence. Seriously, it’s like an influencer encyclopedia. They also pay very, very fair for the deliverables asked.

Rising Industry Expert: Fohr

If you have yet to watch A Drink with James on YouTube, you’re seriously missing out! Each week, James Nord, founder and CEO of Fohr.co, shares his industry insight by answering up to 3 user-generated questions. Beyond that, this platform was one of the first to launch a “verified following” system called Fohr Card so that you can prove to brands and fans that you had an authentic following (no bots, etc.). While the card itself was eliminated due to Instagram API changes, they have other systems to show demographics and give you that sought after badge. Many major brands - have seen mostly fashion and beauty as of late - are using Fohr because of their public industry expertise. They are also notorious for paying at your rate, no questions asked, so if you’re a bigger influencer that still wants to take advantage of these platforms then this one is great for you. Even if you’re not getting brand deals through them, it would be wise to follow along to sharpen your influencer marketing knowledge.

Latina Jefa: #WeAllGrow

Formerly Latina Bloggers Connect, this is a network made for and by Latinas to connect with other creators, brands, and find resources to grow. Beyond straightforward brand deals, this platform also provides opportunities for influencers to attend and sit on panels, join conferences and build a community that inspires. When a brand deal comes your way, they’re also streamlined in how you work with them as they have a dedicated team for these types of partnerships. If you’re latinx and want to grow your influence, this is a place to go.

Others you don’t want to miss:

  • Hashtag Paid: One of the best user experiences during a campaign

  • Takumi: Via an app, really intuitive and great brands available

  • Activate: Formerly Bloglovin’ and now with a really neat platform to search brand deals

  • Wellness Amplified: Really niche for health, wellness, fitness and nutrition, major brands love using

  • Octoly: Product sampling heavy, really great for beauty enthusiasts who like to try and review products

  • Reward Style: For style bloggers, you have to be on this one! Not just liketkit, but their influencer network for brand deals

  • Village Marketing: They are notorious for their SoHo studio where influencers in NYC can visit to create beautiful home content

  • Whalar: One of the first influencer marketing agencies, now great for bigger lifestyle bloggers

  • Ahalogy: If you love to shop, this one specializes in retailer-forward campaigns

  • Clever: An easy-to-use platform, works with major brands including Facebook

  • Influenster: The OG product sampling platform. Great if you just want to try new products in the beauty and wellness space in exchange for a review!

Don’t be discouraged if it takes some time for you to get your first brand deal through one of these platforms. Many times brands set specific guidelines that rule out otherwise great people so it’s not you, it’s us. Others also may have higher requirements for approval (follower count, category, engagement rates, etc.), so revisit them at a later time if you’re not quite there, yet.

A great way to always stay on their radar for campaigns is to make sure you connect with them on social, engage and be a great partner when you’re signed for a campaign!

Let me know in the comments if there are any other platforms you also liked working with!

x, LC


Why So Many Millennials Have a Side-Gig

Millennials Side Hustle Side Gig.jpg

Millennials hustle hard. You may have heard that 4 million American currently have a side-gig. So what exactly is a side-gig? A smaller job that you do in addition to your main job to make a little extra cash.

Millennials are known for being the generation with side hustles. That’s because the people most likely to have side hustles are thos aged 18 to 26, and some of them are making upwards of $500 a month.

Right now, about half of all Millennials have a side-gig. So now that I’ve shown you the numbers, you know that side-gigs are a big deal for us. When I was in college I had a small internship as a side-gig where I’d run social media campaigns for local businesses. I also have friends who have side-gigs like dogsitting, housesitting, babysitting, and driving for Uber.

“I started driving for Uber when I heard from a friend that they made about $200 more during the week just driving after work... I only drive on weekends and holidays but it gives me that extra cash to save for a vacation at the end of summer..” - Jane, 28, Salt Lake City, Utah

That means a lot of people are using their free time to make more money. So, why have millennials latched on to this trend while baby boomers and Gen Xers continue to live on one paycheck?

We know how to use our phones to make money.

Smart phones have changed the game for working millennials. We have potential income at our fingertips, and can make money through a list of apps like Poshmark, TaskRabbit, Rover, Fiverr and iPoll.

Not only are the opportunities easily available, but they’re convenient. Translation: you don’t even have to leave your house! As long as you have a strong internet connection, and you’re always contactable, you can work from the couch or while lounging by the pool. Having a side-gig means having a flexible, convenient, easy way of bringing in more income for yourself.

Basically, you can use your phone to make up to $500 a month on the side. Not bad.

The top side-gigs for millennials are selling items online, clothing and accessories, cleaning, marketing, and cooking and baking. And what are we using our side-gigs for? Millennials are experience-seekers after all...oh, and living is getting more expensive!

In some cities, the cost of living has increased drastically in the last few years. On top of that, Millennials have been name the “wanderlust” generation because they love to travel so much. In order to afford all that travel, as well as pay upwards of $1,000 in rent in some major cities, it’s no wonder Millennials are taking up side-gigs. Millennials also love local products, and top-tier technology. These things don’t come cheap!

If you’re a millennial looking for extra cash, consider taking up a side-gig. Create a budget, pick a savings goal (a week in Hawaii, maybe?) and figure out what you’re passionate about. It’s time to turn that passion into a paycheck!

Do you have a side hustle? Tell us about it!

The Road to Becoming a Life Coach: Getting Started

Leading up to this announcement, I was struggling to find the right words to say and the right things to share about this life milestone. I am jittery with positive emotion as I wrap up my last class, but I have to reflect, with honesty, on the moments that led up to this.

The decision to go back to school of any type was one I battled with for more than a year. Did I have the time for it? Was it worth the financial investment? Was I going to be fulfilled in what I was learning? How would it apply and provide a benefit to my employers?

I was happy with my profession and inspired by leadership, but I was quickly losing passion. Days were slower, time was opening up and the projects I was a part of started to feel less challenging. Was I even making a difference in the world? As a manager and mentor, I always challenged people who shared these thoughts with me and repeated:

It’s important to find passion in everything you do. Be it behind a desk, on the front lines of a service project, you have to look for it. It’s there somewhere.

I knew it was up to me to find that passion again, so the hunt began. I first used Coursera to enroll in a few higher education classes to find out if certain educational paths were right for me. I took everything from a business administration to marketing class online as I tried a variety of potential higher education journeys. Still, I wasn’t satisfied. I didn’t quite agree with some of the things I was reading based on client experience and I knew I wouldn’t be able to stomach the cost of graduate school.

While at Florida State University, I completed the undergraduate program in Leadership Studies. All my experiences here were among the most memorable and fulfilling, including mentors like Dr. Osteen who changed the course of my life dramatically. Could I do something in this realm and what would that look like? And what about the perception others already had of me? My personal brand. Is there something I could do that was authentic to me and enhanced this?

Cue becoming a life coach.

Once I started doing my research on ICF-certified programs (that’s international recognition and certification) and meeting with advisers, I knew this was the path for me. Think about my online presence, even, I’ve made it my mission to help others find passion and become their best selves. That’s what this blog is about, that’s why mentorship is important to me, that’s my reason to believe.

I selected Erickson International because they offered flexible virtual classrooms - not online classes at your own pace, just a live digital presence you can fulfill from your home. They also put an emphasis on the art and science of coaching. Let’s be real: if I was investing money in this I wanted to make sure there was scientific and empirical data to support what I was learning. I also really enjoyed the community they built and felt it was right for me.

I signed up for the once a week, 6 a.m. local time course. I woke up gladly each Wednesday morning ready and eager to learn. But once I was in the rhythm of attending class, the next challenge was finding balance between my personal and professional life, and this new passion project. Remember those slow work days? They turned up about 100 notches as I began this journey.

There were days that I questioned if this was right for me. There were days that I didn’t sleep. There were days I stayed up until 3 a.m. reading material that fascinated me. There were days - three days in fact - where I happened to be on the West Coast or on an airplane during class time so that meant 3 a.m. classes or some from 10,000 feet. There were days I gleamed about life coaching to my friends. And there were days I really had to sit with myself and find a way to remind myself to commit.

Today I finish my last semester - or module as Erickson calls it. Along the way I’ve learned skills in listening, openness, asking the right questions, and truly understanding and believing that what we need is inside all of us. With the right guidance, we can tap into ourselves to find what we’re looking for. I am living a values-driven life, with passion. I understand the importance of having a vision, and I am creating one for myself and my coaching practice.

What’s next?

While I continue my learning, I have to host practice sessions in tandem with my courses. I have a list of friends and colleagues that will help me refine my skills over the next year or so. You’ll see more and more of my lessons reflected in my online presence and the way I live my day to day.

One of the main reasons why I wanted to become a life coach is also because I found a gap in these types of professionals and how they were speaking to millennials. Gone are the days that a life coach is only relevant to a c-suite executive or someone at their mid-life crisis. Everyone could use this level of professional guidance toward creating a vision and setting actionable steps to reach a goal. Once I am certified, I’ll bring an offering to this community through a lens that makes sense for my generation.

I also hope to use becoming a life coach to build out Marketable Millennial in a place where I can better hone in and focus on sharing these anticipated “life hacks” and “life lessons” by LC - from a place of more credibility. More blog topics and webinars (woops - am I revealing too much?) that come from this lens.

And I truly hope that you’ll join me along the journey. Ask questions, share topics you want me to write about, and let’s grow together.

Lissette Calveiro Life Coach 1
Lissette Calveiro Life Coach 2
Lissette Calveiro Life Coach 3